House of Footwear is a digital platform and concierge service for exclusive sneaker drops, trending releases, and global sneaker culture. Built for collectors and streetwear enthusiasts, the brand curates the latest sneaker news, early access alerts, and premium sourcing of rare and in-demand pairs.
Our services
- Social Media Management
- Content Marketing
In a highly competitive and fast-paced sneaker space, House of Footwear needed a bold, content-driven presence across both Instagram and TikTok. The brand had no existing content or audience, and the challenge was to establish it as an authority on hype releases, build trust for concierge sourcing, and create content that could compete with well-established names in the scene.
We developed a social strategy tailored to sneaker culture by blending release news, lifestyle drops, product breakdowns, and UGC-style content to drive organic growth. Our team handled all aspects of creative production and account management, from video edits and reels to trend-based story content.
We used a fast-paced, voice-of-the-community tone with scroll-stopping visuals to build momentum and attention around every drop.
Key Results:
- Gained 30K+ followers across platforms
- Drove brand discovery with 75% reach from non-followers
- Reached 66K+ views, with 45% average growth in accounts reached
- Boosted engagement and DMs for sourcing and sneaker requests