La Salute is a family-run Italian restaurant in Hillegersberg, Rotterdam. Lisette and Libero opened it in 1995 on the Bergse Dorpsstraat, and it has become a household name in the neighbourhood and beyond. The menu is built around Sicilian specialties, from caponata and spaghetti with langoustine to dishes prepared at the table, like truffle spaghetti in a wheel of Parmesan. Alongside the restaurant, La Salute runs a lunchroom, a catering service, and homemade limoncello and meloncello.
Guests are welcomed like family, and the brand describes itself as the Italian living room of Rotterdam.
Our services
- Social Media Management
- Content Creation
- Website Development
After more than 25 years, La Salute has a loyal circle of guests and a strong reputation, but the warmth guests feel at the table is hard to capture in a static online presence. The restaurant wanted to stay true to its family character while reaching a new, younger audience and keeping its existing community engaged. This required content that felt authentic rather than staged, plus a structured social media strategy to build awareness and bring more guests through the door.
We developed a content approach built around what makes La Salute special: the people, the food, and the atmosphere. Instead of generic food photography, the content shows real guests enjoying their tables, the team and owner Libero in action, hand-rolled dough, twirled pasta, and Aperol spritzes in the checkered-tablecloth setting that guests recognise. Short-form video, including the “Sounds of La Salute” series and personal moments with the team, gives the brand a human voice and makes it feel like an invitation to sit down.
To support this, we put a structured approach to social media marketing and ongoing management in place, with a consistent posting rhythm, organised highlights (Menù, Famiglia, La Cucina, Salotto), and active community engagement. The result is a feed that feels as warm and welcoming as the restaurant itself.
